Top 8 Reasons Why a Business Should Consider Using Corporate Signage


Business and marketing work in tandem, but if you aren’t already working with a fancy marketing company, you can always use corporate signage instead to act as your brand image. The best part of Corporate Signs in Charlotte, NC is that they are cost-effective and come in various options. Here are 8 reasons why business use or should use corporate signage.

  1. As a marketing alternative

Corporate signage can act as a cost-effective marketing alternative compared to other forms of marketing. You can place your signage anywhere you want, but when put strategically, you can attract a significant number of customers. This means you can put your signage where it can have a high level of exposure. One of the many reasons why signage can be a cheaper alternative to billboards or newspaper ads is because it is low maintenance. Once you install signage, you don’t have to spend on upkeep or subscribe to its service to keep it working as it does.

  • Offers personalization

Since signage can be designed with digital technology, you have endless personalization options. But other than shape and size, your signage can also be categorized or personalized based on your choice of materials or the color of the lights. You can choose your indoor and outdoor designs or colors accordingly to fit the mood or the environment.

  • Conveys brand identity

With signage, you can show your customers what your brand is about. If you are a clothing brand, your logo and signage should convey something that has to do with fashion, if not necessarily clothing. Similarly, if you are a doctor with a clinic, your signage can convey your brand identity visually by choosing a health-related logo. This way, you can establish brand consistency throughout your space.

  • It generates impulse sales

With signage, you can play with color and human psychology to encourage impulse buying in your audience or customers. With bright-colored images or products of your brand, there are chances that some of your customers will start buying even when they didn’t plan it or have never heard of your brand before.

But apart from impulse sales, signage is also a great way to attract new customers or create awareness among your target shoppers.

  • It attracts new customers.

Creating new and attractive signage help attracts the attention of just about anyone, so in a way, you are attracting new potential customers. Good and strategically crafted signage will also convey what you sell as a business or how you work as a brand.

Along with increasing the growth of your business, effective signage can increase the number of customers that discover your business and convert to sales.

  • It creates brand awareness

Having brand awareness amongst your target audience is not about immediate sales. It is about letting your audience and potential customers know that your brand or business is in town and available wherever they require your products or services. In case someday they fail to be satisfied with your competitors, your business is ready to serve them better. With this in mind, creating memorable signage is crucial for every business.

  • It helps a business stand out from the rest

There is no way your business is a unique one – especially if your business is situated in a crowded city. But there is a way to make yourself stand out from the rest of your competitors – with custom signage. Whether you want visually appealing signage or a minimalist one, you can choose to get it customized like you want or like something that doesn’t match your competitors. This really makes it easier for you to stand out amongst your competitors.

  • Reaches the right audience

Signage can be more than just a colorful shape – it can contain information or a message that will definitely catch the attention of the right audience. You may have the right customer at the right place looking at your signage, but without the right message, they may walk past yours without taking any action.


Getting good signage for your audience is not a DIY process. A good signage company can help you with all your requirements and offer expertise from not just designers but brand awareness and marketing experts.BlueFire Signs & Graphics offers commercial and Corporate Signs in Charlotte, NC, which you can explore for your business.

Creating corporate signage is easy. Simply contact BlueFire Signs & Graphics and we’ll get started. We have the expertise and experience to produce stunning signs that you’ll be proud to display. Plus, we’ve won many awards for our original work and earned hundreds of 5-star reviews from our satisfied clients. To place your order, call us on (202) 609-9761.